This whimsical style works well online and in print, especially in an editorial setting. It is best used when the goal is to establish trust with the reader. I developed this technique when working with the White Ribbon Campaign, whose focus is to promote positive gender messaging.
Event brite banner for Greenline/ Park People fundraiser
The goal: 1. Make it more obvious for the outside this is a restaurant. 2. Create a sense of community. Constraints: Corporate exterior, no prominent signage allowed. Read about the story behind this amazing client.
Retro With Soul
It was my editor Justin who described this set as retro with soul. He remarked that they pull off trendy and still bare the emotion of the narrative- making for an interesting balance.
Art direction by Andrew Di Rosa for Terronis.
Dark & Smart
This approach was developed during my last year at OCAD as a means to communicate my thesis: parallels between matrimony and sports.
The simplified forms/palette, gritty texture and dramatic diagonals convey these complex situations with dark/ dry humour.
Movie Poster for PI
Darren Aronofsky's main character suffers from paranoia and debilitating headaches. A math whiz- he stumbles across a mysterious number that make him the target of Wall Street agents and religious groups.
Behind the design: The kneeling pose (religious themes). The shape of the body (mimics the symbol of PI). The clutching of the head (mental trama). The numerical vomit (the curse).
Pen & ink
Illustrations for mustard labels
50% collage of old Victorian motifs, 50% inking, this was part of a label design series for artisanal mustards.